Digital Marketing Agency in US are up for a challenge. Not very long ago, concepts such as artificial intelligence, voice search engine optimization, and data-driven marketing were the stuff of science-fiction. Today, they make for top trends in the digital marketing world. Any business that desires to remain afloat cannot overlook these technologies. Most Digital Marketing Agencies in US acknowledge that fact. One of the greatest modern-day business challenges is competition: consumers can change interests and behavior quicker than ever. Educated guesses will not suffice. The entire business landscape is data-driven. Digital Marketing Agencies in US must endorse this age of innovation or become irrelevant. Read on to find some of the latest digital marketing trends that will help your business thrive.
The hype surrounding Artificial Intelligence is finally getting real. 2020 might be the year that all Digital Marketing Agencies in US realize the dominant role of artificial intelligence. Soon, AI will make up the heart and brain of global industries and completely replace simple jobs. Microsoft and Uber has been using Knightscope K5 robots to patrol parking lots and outdoor areas to prevent crime. The robots can read license plates and report suspicious movements. These robots can be rented for $7 per hour. According to Gartner Inc., and Harvard Business Review, AI technologies will soon be very pervasive in almost all new software products and services. According to Techgrabyte:
“Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”
Artificial intelligence is important for marketers because it can analyze consumer behavior and search patterns, and can make use of data from social media platforms and the internet to help businesses make perfectly desirable(from consumer’s perspective) products and services. All successful Digital Marketing Agencies in US acknowledge the role of finding and cultivating customers. Personalized customer experience should be the cornerstone principle of all businesses. AI-based ‘Chat boxes’ have been helping many companies achieve increased customer satisfaction and loyalty by improving operations. Mastercard has been using a Facebook messenger bot that uses natural language processing software to learn the customer and elicits perfect human responses to handle payments. Artificial Intelligence will be a central force in several areas such as Basic communication, Product recommendations, Content creations, and e-commerce transactions. Businesses investing in Artificial Intelligence will save staffing costs and experience sharp growth over their competitors.
Similarly, conversational marketing is something most Digital Marketing Agencies in US must endorse. Conversational marketing allows a one-to-one, real-time connection between consumers and marketers, hence allowing the consumers to get immediate responses to their queries.
Personalized marketing will give you the opportunity to stand out in your marketing efforts. It allows for personalized content, products, and email. A large proportion (63%) of customers find generic advertising annoying. 80% of them suggest that they would like to do business with companies that offer personalized experiences. 90% of them find personalization more appealing. The future belongs to more personalized marketing –which is deemed to give 3 times better results. Netflix and Amazon present excellent examples of personalization. EasyJet recently launched a data-driven email campaign that makes use of a customer’s travel history to make personalized stories that suggest attractive destinations. The system has produced around 12.5 million unique e-mails, which resulted in a 25% higher click-through rate than generic emails. Starbucks has been using a gamified mobile app to draw data such as purchase history and location. The App encourages the use of its reward system. This allowed them to achieve revenue of $2.56 billion. Digital Marketing Agencies in US must take a note of it.
Video Marketing is one of the hottest trends among Digital Marketing Agencies in US today and it will remain relevant for the coming 5-10 years. According to the statistics: 70% of consumers shared a brand’s video. 72% of businesses believe that video has helped them improve their conversion rate. 52% customers believe that watching product videos gives them the confidence to purchase products.
There are plenty of great video platforms available. Other than YouTube, video marketing can make use of live Facebook broadcast, Instagram, and LinkedIn. If your website includes video, it will have 50% greatest organic search results compared to text. That’s because people find video content to be more appealing.
Influencer marketing is a kind of word-of-mouth marketing. It focuses on key leaders to broadcast your brand message. Influencers can be people with a niche following on YouTube and Instagram. Influencer marketing has a greater probability to work because a large proportion of consumers trust influencers more than what the brand has to say about themselves. 58% of people have reported having bought products (in the past six months) because of a recommendation. Many Digital Marketing Agencies in US are still reluctant using influencer marketing, but it will soon catch up.